Steve Nesser, Adam Bovee & I founded Familia Skateshop in 2006 in the Highland neighborhood of St.Paul as the only skate only store in the state. Also setting ourselves apart from the pack by creating an atmosphere not familiar with typical skateshops, especially those in the midwest and smaller markets. Taking into consideration a need to create strong brand statements and aid customers along in outfitting, we created a shopping environment that let the products and their relations to each other set the tone of the store and set the shopper’s pace and path whilst browsing. Years later, we did it all over again (and better!) when we moved to the Uptown area of Minneapolis.