Twice a year it comes time to create a catalog shoot that can translate the key messages and product offerings coming out for future collections. The creation of a video “look book” alongside the actual catalog has become crucial, if not more important. A vital tool for both sales representatives and retailers, a well crafted video look book can speak volumes about a seasonal collection and the brand itself. For spring 2012, we took inspiration from desert resort life at the ACE hotel in Palm Springs. Here’s the video from the shoot I produced.